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Sony Network Communications, a subsidiary of Sony, and Japanese Web3 infrastructure tech company Startale Labs, have revealed a new business collaboration and a $3.5 million investment to build a foundation for the widespread adoption of Web3, reports Cointelegraph.

The partnership will push Startale’s development of Web3 services and products, including its mission to create all-in-one solutions for Web3 development and focus on bridging real-world assets with the Web3 ecosystem.

Sota Watanabe, the CEO of Startale Labs, told Cointelegraph that partnering with Sony allows a new Web3 startup like itself to “learn and leverage” many things. Commenting on its all-in-one solution, he said:

“Developers and users need to understand blockchain tech stacks when interacting with Web3. We want to provide smooth experiences for general users and this tool will allow them to interact with the space without knowing it.”

Along with the investment, the president and representative director for Sony Network Communications, Jun Watanabe, was appointed as director of Startale Labs. Previously the two companies successfully co-hosted a Web3 Incubation Program.

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